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How video helps SEO, Social Media

July 27, 2010

Companies and individuals that do business online have a vested interest in understanding how search engines work and how to optimize their website to drive people to their site.  Two of the most influential factors affecting a website’s search engine rank are website content and inbound links from other websites, therefore it is important to maximize both of these factors.  Wikipedia defines web content as "the textual, visual or aural content that is encountered as part of the user experience."  A great way to post content to a website while also generating inbound traffic is through social media sites such as YouTube and Vimeo.  Embedding YouTube or Vimeo links to your site provides an easy way to add visual content and helps deliver quality inbound links to your website.  Two for one!

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